Virtual Reality (VR) is changing the way we experience digital content. The most important aspect of this technology is presence: it feels like you are really there, in that situation.We think some of the best enterprise applications for this are marketing and training.
For marketing activities you can now take your clients through a immersive experience which is more engaging and memorable than traditional digital media. For example, we recently worked with Aviagen to transport their seminar delegate to the bio-secure farm located thousands of miles away
It’s not a new concept but only recently has the technology become both capable and affordable enough for it to be useful to businesses and we’ve seen many Fortune 1000 companies now taking this opportunity seriously.
Gartner publishes an overview of the strategic technology trends every year, based on their Hype Cycle Model.
As you can see from the 2018 update above, VR has entered the Plateau of Productivity, where businesses are starting to use the technology in big projects with substantial investment.
Think of some business areas where you think VR can have a positive impact on productivity.
Design a pilot project so you can assess the effectiveness of VR in this area. A pilot can help you gain experience with VR as a medium and get a first mover advantage in your industry. There are a lot of case studies to draw inspiration from.
If the pilot is successful, roll-out across the organization
At VRG we have designed and installed hundreds of VR installations for events across the world. We’ve also partnered with businesses to provide VR training scenarios and analytics. We also produce interactive VR content for marketing and seminars for a wide range of industries such as:
Entertainment / Attractions
If you are interested in how to best use VR in your sector, please get in touch. We’re always keen to discuss how we can help you use VR to transform your business.